Geroge Monbiot says use words like nature, wildlife, life, beauty, awe of nature, "the silence when we watch wild animals",living planet, natural world, places of natural wonder, and ecocide instead of colorless economic terms. This is because certain words trigger responses.

Here is his article:

https://amp.theguardian.com/commentisfree/2017/aug/09/forget-the-environment-new-words-lifes-wonders-language